Baconator Raise

Commercial Airing: March 16, 2008 - September 7, 2008

Transcript
(The commercial begins to show Wendy tasting a Spicy Baconator. Then we cut to two people talking about the Spicy Baconator at a Wendy's restaurant.)

Man #1: The Spicy Baconator is bacon and pepper jack cheese, hot juicy beef and jalapenos! It has a kick, but it gets a job done. It's spicy, but it's a team player. I think the Spicy Baconator deserves a raise!

Man #2: The Spicy Baconator should talk to me again in three months!

(Cut to a shot of the Spicy Baconator itself. The word "New" is shadow-highlighted. The word "Spicy Baconator" is shown on the left.)

Female Narrator: If you talk the talk, shouldn't you walk the walk? The brand new Spicy Baconator does! It's waaaay better than fast food. It's Wendy's. (Suddenly, the text slogan is replaced with "Open 'til Midnight or Later" just as the background changes to a starry background with the city and the moon as Wendy watches the moon pan up.) Now, eat way better way later!