Introduction (Zoloft)

Commercial Airing: May 3, 2001 - September 1, 2002

Transcript
(The commercial begins to show a drawn-made cartoon. It shows a tiny brain with a face, who is depressed.)

VO: You know when you're not feeling like yourself, and you're tired all the time. You may feel sad, hopeless, and lose interested thing you've once loved.

(A ladybug shows up crawling next to the brain. The brain didn't look at the ladybug, but walks away.)

VO: You may feel anxious, can't even sleep.

(The background becomes dark. A picture of the moon as a crescent is shown.

VO: Your daily activities and relationships suffer.

(The tiny brain has to stay under the ground forever.)

VO: You know when you just don't feel right. Now here's something you may not know. (The text "Symptoms persist every day for at least two weeks." is shown below.) These are symptoms of depression. A serious medical condition affecting over 20,000,000 Americans!

(We cut to a footage of the Chemical Imbalance. The text "Dramatization" is shown with two bumps. A group of tiny dots float around the surface of Nerve A and Nerve B.)

VO: While the cause is unknown, depression may be related to an imbalance of naturally occurring chemicals between nerve cells and the brain!

(More dots float around to survive Nerve B. Three dark squares appear onto Nerve A. The logo itself is shown on top.)

VO: Zoloft, a prescription medicine works to correct this imbalance!

(Cut back to a tiny brain with the text below "Depression is a serious medical condition.")

VO: When you know more about what's wrong, you can help make it right. (A ladybug flies above the tiny brain.) Only your doctor can diagnose depression, Zoloft is not for everyone. (Another text below it that says "Zoloft is approved for adults 18 and over." is shown as the tiny brain jumps along with the ladybug. The text "See our ad in Good Housekeeping magazine" is shown below also.) People taking medicines called MAOI shouldn't take Zoloft. Side effects may include dry mouth, insomnia, sexual side effects, diarrhea, nausea and sleepiness. Zoloft is not habit-forming. Talk to your doctor about Zoloft, the #1 prescribed brand of its kind!

(URL: www.ZOLOFT.com)

VO: Zoloft. When you know more about what's wrong, you can help make it right.

(Logo: Zoloft - 25mg, 50mg, 100mg tablets)

(Text Slogan: When you know more about what's wrong, you can help make it right.)

(Phone Number: 1-800-6-ZOLOFT)