The Gurin Company

Background: The Gurin Company is the vanity card for executive producer Phil Gurin.

1st Logo (1999-2001)
Nicknames: "The Neon Sign", "The Changing 'U'"

Logo: On a dark cloud sky background, we see a neon sign that is not lighted, reading "The GURIN Company", with an star next to "The". "The" is in a lowercase blocky font, "GURIN" is in an uppercase blocky font, and "Company" is in a script font. A human hand then knocks a finger onto the sign, and "The GURIN Company" changes its colors throughout (the "U" in "GURIN" changes differently than the rest), and the blue star lights up by each line one-by-one.

FX/SFX: The sign lighting up.

Music/Sounds: A "thunk" as the hand touches the sign, then electrical zap sounds when the sign lights up. On the 2000 Twenty-One revival and Weakest Link, the generic NBC jingle would play over, but these themes haven't been heard in years because of GSN's credit crunching.

Availability: Scarce. Seen on The All-New 3's a Crowd, Twenty-One (2000 version), and early Weakest Link episodes.

Scare Factor: Minimal to medium, due to the action and the sounds.

2nd logo (2001-2010)
Nickname: "The Gurin Oval"

Logo: On a black background, we see blue streaks of light streaking throughout. Several of the blue streaks reveal a blue outlined oval with "GURIN" (in a rounded font, think the DuPont logo). At the time "THE" above and "COMPANY" below appear.

Variant: On the Australian version of The Singing Bee, the streaks are orange instead of blue.

FX/SFX: The animation in the logo.

Music/Sounds: A synth "whoosh". On syndicated Weakest Link episodes, this music can be heard over the BBC logo as well.

Availability: Seen on later episodes of Weakest Link, which includes the NBC and the syndicated version, and The Singing Bee. This doesn't appear on Lingo.

Scare Factor: Medium to high, because of the darkness and the music.

3rd Logo (2010-present)
Logo: The oval from the previous logo zooms out from us on a dark background with blue smoke.

FX/SFX: The logo zooming out.

Music/Sounds: A soft whoosh.

Availability: TBA

Scare Factor: Low.