Shadow (Zoloft)

Commercial Airing: May 8, 2001 - November 4, 2002

Transcript
(The commercial begins to show a drawn-made cartoon. It shows a Zoloft blob who is depressed and anxious.)

VO: You know when you can't over something traumatic from your past. (The Zoloft blob becomes afraid.) You're unable to feel, you get overly startled and may have trouble sleeping. You may even feel like it's happening again. (A hidden shadow figure with hands show up trying to scare the Zoloft blob away, but walks away.) Your daily activities and relationships suffer. You know when you just can't put it behind you. Now here's something you may not know. (The text "Symptoms persist every day for at least two weeks." is shown below.) These are symptoms of post-traumatic stress disorder, a serious medical condition affecting over 13,000,000 Americans!

(We cut to a footage of the Chemical Imbalance. The text "Dramatization" is shown with two bumps. A group of tiny dots float around the surface of Nerve A and Nerve B.)

VO: While the cause is unknown, PTSD may be related to an imbalance of naturally occurring chemicals between nerve cells and the brain!

(More dots float around to survive Nerve B. Three dark squares appear onto Nerve A. The logo itself is shown on top.)

VO: Zoloft, a prescription medicine works to correct this imbalance!

(Cut back to a Zoloft blob next to a tree. The leaf comes off and the Zoloft blob takes a deep breath to blow the leaf and follows on.)

VO: When you know more about what's wrong, you can help make it right. Only your doctor can diagnose this anxiety disorder, Zoloft is not for everyone. (Another text below it that says "Zoloft is approved for adults 18 and over." is shown as the blob jumps along to keep blowing the leaf while leading. The text "See our ad in Shape magazine" is shown below also.) People taking medicines called MAOI shouldn't take Zoloft. Side effects may include dry mouth, insomnia, sexual side effects, diarrhea, nausea and sleepiness. Zoloft is not habit-forming. Talk to your doctor about Zoloft, the #1 prescribed brand of its kind!

(URL: www.ZOLOFT.com)

VO: Zoloft. When you know more about what's wrong, you can help make it right.

(Logo: Zoloft Sertraline HCI - 25mg, 50mg, 100mg tablets)

(Text Slogan: When you know more about what's wrong, you can help make it right.)

(Phone Number: 1-800-ZOLOFT-4)