Millar Gough Ink

1st Logo (2000-2012)
Nickname: "Orange-Red Ink", "Ink Bottle Gets the Banhammer"

Logo: In an office setting, at the forefront we see a bottle filled with orange-red ink labelled "MILLAR GOUGH INK" (in yellow, with only the bottom half of "INK" in white). After a while, a hammer (which, if you look very closely, can be seen in the reflection on the bottle) swings down and smashes the bottle, causing the orange-red ink in it to fly everywhere and cover up the screen. One second later, it abruptly cuts to the next logo.

FX/SFX: It's all live-action.

Cheesy Factor: How can there be so much ink in that one, tiny bottle? Also, the transition to the next logo is really poorly done.

Music/Sounds: Originally just the sound of the bottle breaking, but in 2002 (starting with season 2 of Smallville), it started using a reverberating cartoon ditty prior to the shatter sound.

Music/Sounds Variant: Originally in early 2002, it used an odd, short piano tune with an eerie sound effect in the beginning.

Availability: Seen on Smallville and the 2011 version of Charlie's Angels.

Scare Factor:

•2001-2002: Medium to high. The bottle breaking with no warning can be jarring to many people, especially after the long silence during both this logo and the Tollin/Robbins Productions logo.

•Early 2002: Medium, the piano tune can be creepy.

•2002-2012: Low to medium. It is slightly less scary with the music playing.

2nd Logo (2012-present)
Logo: TBA

FX/SFX: None

Music/Sounds: None, or the end theme of the show.

Availability: Brand new. Currently seen on Into the Badlands on AMC and The Shannara Chronicles on MTV.

Scare Factor: Low. The blood red logo on a black background can creep someone out, but it's tamer than the last logo.